Cockburn Central recorded 103 new patients, 288 inbound calls, and 3.63K website visits in July. The month clearly moved forward on volume, while the least reliable part of the July picture remained lead attribution rather than patient or call demand.
July delivered the biggest new-patient month in the clinic's history shown here.
The clinic moved from 66 new patients in June to 103 in July, which made July the strongest result across the historical view.
Phone demand stayed high and was captured very well.
The clinic answered 283 of 288 inbound calls, so July's stronger phone volume was not being lost at first contact.
Opportunity source clarity still lagged the other July measures.
Fifty-five of July's 60 opportunities still did not point clearly back to a source, so the lead-source picture remains more directional than exact.
Meta Ad Clicks
2,537
Traffic generated through Glo Dental's Meta account across July.
Google Ads Conversions
66
Cockburn Central Google Ads conversions counted across July.
Inbound Calls
288
Inbound calls across July, with a 98.3% answer rate.
July made three things clearer at once: patient momentum accelerated sharply, local search still drove most phone activity, and Google Ads remained commercially active for Cockburn Central even though opportunity sourcing stayed patchy.
Local discovery remained the dominant call engine.
225 of July's 288 inbound calls came through the Google Business Profile line, so local search still sat at the centre of Cockburn Central's phone demand.
Google Ads still produced meaningful action beyond simple visibility.
Cockburn Central's two July search campaigns delivered 304 clicks, and the Google Ads conversion total remained materially stronger than the lead-source picture alone.
Lead attribution is still the weakest part of the picture.
The opportunity total rose to 60, but most entries still sat under existing-patient activity or unclear sources, which limits how precisely July lead quality can be judged from lead data alone.
July used the same static creative set across the month. Two featured graphics appear below, with the remaining pieces available underneath.
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The same three July reels appear below for playback.
July 2026 delivered 103 new patients. That was 37 above June and the biggest result anywhere in the Cockburn Central history shown here.
Record Month
Highest new-patient month ever recorded for Cockburn Central
July moved beyond the previous peak and set a new clinic high, with 103 new patients compared with the prior top of 100 in July 2023.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | 69 |
| June | 47 | 53 | 60 | 66 |
| July | 100 | 69 | 41 | 103 |
| August | 65 | 67 | 54 | - |
| September | 64 | 84 | 79 | - |
| October | 59 | 92 | 81 | - |
| November | 41 | 93 | 61 | - |
| December | 28 | 54 | 51 | - |
July accelerated sharply from June.
New patients moved from 66 in June to 103 in July, which means the clinic added 37 more patient starts month on month.
July outperformed every previous July in the history shown here.
July 2026 reached 103 versus 41 in July 2025, 69 in July 2024, and 100 in July 2023. It finished ahead of the prior peak rather than just matching it.
The 2026 patient pace widened its lead.
January to July 2026 totalled 521 new patients, ahead of 433 in 2025, 328 in 2024, and 489 in 2023. July materially extended that lead.
July included 60 opportunities. The volume itself was meaningful, but the mix still leaned heavily toward existing-patient activity and most opportunities still did not point clearly back to a source.
Total Opportunities
60
Total July opportunity volume for Cockburn Central.
Total Pipeline Value
$9,873
Total July opportunity value across the Cockburn Central pipeline.
Booked / Attended
7
Seven opportunities had already moved into booked or attended outcomes.
Opportunity Stages
Existing patient activity
49
81.7%
Recorded Source Mix
Source unclear
55 · 91.7%
Google Ads call extension
3 · 5.0%
New patient offer landing page
2 · 3.3%
Lead discussion
July's opportunity volume was real, but still hard to attribute cleanly.
The opportunity total rose from 40 in June to 60 in July, so the clinic clearly did not have a demand shortage. The challenge is that most activity still sat inside existing-patient follow-up rather than a clean acquisition view.
Because 55 of the 60 opportunities still had unclear sources, this section is more useful for understanding workload and stage mix than for making confident channel-level decisions. The pipeline value is still useful context for July volume, but its source mix should be read as partial rather than complete.
July recorded 288 inbound calls from 187 unique callers. Local-search phone demand remained dominant, and the clinic still answered almost all of those calls.
Inbound Calls
288
Total inbound phone demand across July.
Answer Rate
98.3%
283 answered calls and 5 missed calls.
Unique Callers
187
Distinct callers still made up most of the month's phone activity.
Avg Talk Time
2.4m
Average call duration across July phone activity.
Call flow
July's phone layer stayed broad, and the clinic converted most of it into live conversations.
Status Mix
Answered283 · 98.3%
Missed5 · 1.7%
Caller Mix
First-time callers119 · 41.3%
Returning-caller calls169 · 58.7%
Source Mix
Google Business Profile225 · 78.1%
Google Ads call extension57 · 19.8%
Cockburn pool4 · 1.4%
Clinic mobile2 · 0.7%
Tracked Search Terms
Only a small tracked subset of July call terms was visible here, so these labels should be read as directional examples rather than the full phone-demand picture.
2 Glo Dental Cockburn
1 Dentist Cockburn
1 Glo Dental
Call discussion
July's phone picture stayed broad, but local discovery remained the real engine.
Call volume rose from 269 in June to 288 in July, and the clinic answered 283 of those calls. That means July's stronger phone demand was largely being handled rather than leaking away at first touch.
The Google Business Profile line accounted for 225 calls, which kept local-search discovery as the dominant phone source. Google Ads still added a meaningful second layer through the call extension and Cockburn pool numbers, but it remained the smaller source beside local search.
The caller mix leaned more toward returning callers than June did, which suggests July's phone activity was supported by both fresh acquisition and ongoing patient management rather than by only one audience group.
These Meta results reflect Glo Dental's single Meta account across both clinic locations. July expanded reach and click volume efficiently, but Meta's clearest contribution still sat in traffic support rather than directly attributable patient outcomes.
Impressions
142,582
Broad local visibility across July.
Clicks
2,537
High traffic volume delivered at efficient cost.
Spend
$1,076.17
Total July investment across the Meta account.
Avg CPC
$0.42
Click efficiency remained low-cost through the month.
Campaign mix
Traffic campaigns carried most of Meta's July click volume.
Traffic | LPV | CBO1,771 clicks · $766.18 · 69.8%
Glo Dental | EOY Rebate Campaign764 clicks · $305.74 · 30.1%
Awareness | Omnipresence2 clicks · $4.25 · 0.1%
The LPV campaign carried most of July's Meta traffic, while the rebate campaign added a second high-volume stream at similarly efficient cost. Meta therefore remained useful as a scale and visibility channel even without a clean direct-outcome layer.
For Cockburn Central, the practical value of Meta in July is that it helped expand top-of-funnel traffic into the Glo Dental site while local search, calls, and Google Ads provided the clearer bottom-funnel signal.
The Google Ads figures below total only Cockburn Central's own July search campaigns. Search maintained strong click demand, and July Google Ads conversions remained one of the clearest acquisition signals in the month.
Cockburn Central Results
Cockburn Central search maintained visibility, click demand, and measurable action through July.
Impressions
3,437
Search visibility across Cockburn Central's brand and non-brand campaigns.
Clicks
304
Paid search traffic generated from active July demand.
CTR
8.84%
Click-through rate across Cockburn Central's July search campaigns.
Spend
$4,634.28
Total Google Ads spend across Cockburn Central's two July search campaigns.
Conversions
66
Cockburn Central Google Ads conversions counted through July.
Cost Per Conversion
$70.22
Average cost across Cockburn Central's July Google Ads conversions.
Campaign breakdown
Non-brand search carried most of the scale, while brand search stayed lower-cost per click.
Non-Brand | Cockburn Central | Search
189 clicks · $4,163.63 spend
Brand | Cockburn Central | Search
115 clicks · $470.65 spend
Discussion
Google Ads remained active, with brand search staying lower-cost per click.
Cockburn Central's July search campaigns generated 304 clicks from 3,437 impressions, so paid search remained visibly active through the month rather than slipping into low-volume maintenance mode.
Non-brand search carried most of the scale and almost all of the spend, while brand search remained much cheaper on a per-click basis. The July picture therefore points to non-brand providing most of the reach, with brand search supporting demand at a lighter cost per click.
July continued to use the same core Cockburn landing pages. The new-patient offer page remained the clearest landing-page path in July.
Landing-page activity
The new-patient offer page stayed the clearest page in the mix.
Landing-page opportunities2
Primary pageNew Patient Offer - Cockburn
Other active pagesVeneers and Invisalign remained in the page set
July still points to the Cockburn new-patient offer page as the clearest landing-page focus when improving how paid traffic turns into booked outcomes.
Active pages
Core pages supporting Cockburn acquisition activity.
Website traffic reached 3.63K visits in July, up 30.61% on the prior period. These figures reflect the Glo Dental website used across both clinic locations, and they show a clear top-of-funnel visibility lift through the month.
Traffic source mix
July traffic remained broad rather than dependent on one source.
Paid social1,540 · 42.5%
Organic708 · 19.5%
Referral667 · 18.4%
Direct / none443 · 12.2%
Paid search228 · 6.3%
Other39 · 1.1%
Traffic discussion
Visibility expanded, and the source mix stayed balanced.
July traffic rose more than 30% period on period, which means Cockburn Central benefited from a meaningfully larger top-of-funnel footprint than June. The increase did not depend on a single traffic source alone.
Paid social contributed the largest share, but organic, referral, direct, and paid-search traffic all remained material parts of the picture. That broader blend supports the idea that July's record patient month was backed by stronger overall visibility rather than only one channel spike.
July delivered the biggest patient month on record.
Cockburn Central closed July at 103 new patients, ahead of every other month shown in the available historical table.
The clinic captured almost all inbound phone demand.
283 answered calls out of 288 meant July's stronger phone demand was largely being handled rather than lost at first touch.
Search demand stayed commercially active.
Cockburn Central's July search activity held 304 clicks and 66 conversions, while brand search remained the lower-cost side of the campaign mix on a per-click basis.
1
Separate acquisition demand from existing-patient workflow more cleanly.
July's opportunity mix still leaned heavily toward existing-patient activity and unclear lead sources, which means the raw opportunity total is much less precise than the surrounding patient, call, and paid-search data.
Why it matters: cleaner classification would make future channel decisions easier to trust.
2
Protect the local-search visibility already driving most phone demand.
The Google Business Profile line remained the dominant call source in July, confirming that local discoverability is still central to Cockburn Central's phone and patient flow.
Why it matters: call demand is still leaning most heavily on local-search visibility.
3
Keep refining Cockburn search around efficiency as well as scale.
July showed that paid-search demand was real, especially in non-brand traffic, but the brand campaign still delivered the lower-cost side of the response. The strongest gains now sit in tightening efficiency without sacrificing intent volume.
Why it matters: search intent is valuable, and the next lift comes from turning it more efficiently into outcomes.
4
Keep using Meta as a visibility and traffic support layer.
Meta expanded visits efficiently across July, but the clearer commercial signal still came from calls, patients, and Google Ads. Its role remains strongest higher in the funnel.
Why it matters: channel expectations should reflect the part each platform is actually playing.